AI short video workshop for corporate PR

Summary: Miyako de IT held a practical online course on using AI-generated short videos for corporate PR. About 20 participants worked through subject selection, prompt design, improving generated output, editing, and the production of a company-introduction video.

Start with the communication goal

The session began with the point that a generated clip is not automatically a PR video. Participants first identified what a viewer should understand: a product’s appeal, a place’s atmosphere, a seasonal message, or an image of a service in use. That decision gives prompts and editing a common direction.

Prompt design and iteration

Participants tested how a prompt changes a scene’s subject, composition, movement, and mood. The workshop treated generation as an iterative process: create a short result, identify what is not communicating, adjust the instruction, and compare again. The goal was not a single “correct” prompt but a repeatable way to improve output.

Editing is part of the work

Corporate PR requires information that video generators often render unreliably. Captions, BGM, brand assets, company names, logos, and inquiry paths were added in editing. The workshop therefore positioned AI generation as one stage of a production workflow rather than a replacement for all production decisions.

Rights and practical caution

Commercial use is not a blanket yes/no question. Participants were reminded to verify each tool’s current terms and plan, the rights in materials used, and the requirements of the distribution channel. Accuracy-sensitive names and logos should be inserted after generation.

Event outline

The original event details are available on connpass.

What to make with AI video

• Product close-ups
• A shop or facility atmosphere
• Seasonal staging
• An image of service use
• A recruiting or workplace scene

Design a prompt for corporate PR video

Main subject

State what should remain visually central.

Background

Describe the location or setting.

Movement

Describe the action and pace.

Camera

Describe framing and camera movement.

Atmosphere

Describe light, mood, and tone.

Negative instructions

State what should not appear or change.

Do not treat a generated result as finished

• Check that a product or subject does not change shape.
• Check hands and faces for unnatural rendering.
• Check text and logos for broken display.
• Check that camera movement is not too fast.
• Check that the first seconds communicate on social media.
• Leave room for captions in editing.

Uses for product, venue, recruiting, and seasonal PR

Product PR

Use a focused visual of the product and its benefit.

Shop and facility introduction

Use the atmosphere of the place as the subject.

Recruiting PR

Show an approachable image of the work environment.

Seasonal campaigns

Adapt a communication theme to a season or timely message.

The in-session work with about 20 participants

Participants chose a subject, made prompts, reviewed outputs, and discussed the next editing decision:

1. The product or service to promote.

2. The intended viewer.

3. The one message the video should convey.

4. The visual subject and background.

5. Movement and camera work.

6. Elements the AI should not generate.

7. Text and music to add in editing.

8. The publishing destination and video length.

Sharing the process for a Netsujo company-introduction video

The session shared a production process from message design through generation, review, editing, and publishing:

1. Decide the video’s purpose and target audience.

2. Select visual elements from the company’s characteristics.

3. Design prompts for each scene.

4. Generate several video assets with AI.

5. Select usable assets and regenerate where needed.

6. Connect the assets in editing software.

7. Add captions, BGM, company information, and a CTA.

8. Make a final check of how the result appears on social media.

Cautions for companies using AI video

• Check the commercial-use terms of the generation service.
• Check whether generated output carries a watermark.
• Check rights in input images and materials.
• Avoid expressions resembling real people or celebrities.
• Do not rely on other companies’ logos or characters.
• Verify AI-generated text, prices, and company information.
• Check the advertising rules of the social platform.

Do not stop at generating a video

• Choose a subject that suits the purpose.
• Choose a composition that is less likely to break.
• Make prompts specific.
• Review and improve the result.
• Add accurate information and a route to act in editing.
• Check response after posting to social media.

Find future learning opportunities through Miyako de IT on connpass.

Frequently asked questions

Can AI generation alone complete a corporate PR video?

In most cases, no. Captions, music, logos, company information, and a contact path still need to be added during editing.

What kinds of corporate PR videos are easier to create with AI?

Product close-ups, the mood of a store or facility, seasonal scenes, and an image of a service after use are comparatively easier to design. Multi-person conversations, exact text or logos, and intense motion are more likely to break down.

Can we put a company name or logo into an AI video?

Generated text and logos can be distorted. Add company names and logos that require accuracy during the post-generation editing stage.

Can AI videos be used commercially?

Commercial-use terms depend on the service and plan. Check the terms in force at production time, rights in source materials, and the rules of the advertising medium.

Next steps

The workshop’s emphasis was practical: use a small, communicable subject, test prompts, edit for accuracy, and review the result against the intended audience. Future Miyako de IT events are listed on connpass. Read the Claude Code and OpenClaw hands-on report and the Kyoto IT community overview.